For MLS Organizations
An opportunity for your members through a compliant system.
We make your members findable in the channel that's replacing Google — and give them a reason to value their membership more than ever. We don't touch your listing data.
Visibility, not training.
Training means feeding data into a model so it learns patterns. That's what you're rightly protecting against. Catchouse never does this.
NAR is explicit: AI tools must not scrape, redistribute, or repurpose MLS data in violation of MLS rules.
Any AI tool that accesses MLS data must comply with MLS policies and licensing agreements.
We don't train models on your listing data.
We don't repackage listing data into AI outputs.
We don't access or redistribute MLS feeds.
The data source is the agent, not the MLS feed.
Visibility means structuring a professional's own expertise — their knowledge, specialties, track record, and content — so AI systems can confidently recommend them. Your content stays yours. We only help your members tell their story.
AI is already answering. Are your members showing up?
ChatGPT, Gemini, and Perplexity are already answering "who's a good agent in [your market]" using whatever fragmented data they can find online. Your members are either showing up in those answers or they're not. Right now, most aren't.
And the platforms filling that vacuum have no compliance framework, no human review layer, and no relationship with your organization.
The compliance layer your members need.
Here's what should concern you about the broader AI landscape: most AI tools generating real estate content have no safeguards against fair housing violations.
NAR guidelines require that AI must not generate content that could be considered steering or discriminatory.
Catchouse is architecturally different. Our system surfaces consumer demand signals and helps agents draft content — but the agent owns every word. They review it, they edit it, they decide whether to publish it. Nothing goes live without their explicit approval.
We're building our platform with compliance awareness in mind — designed to help surface potential concerns around steering language and fair housing before content is published. The goal is to give agents better guardrails and give your organization greater confidence in how your members show up in AI.
AI assists
The professional owns
Compliance protects
That human-in-the-loop isn't a bottleneck — it's the accountability structure that protects your members from the liability that fully automated platforms are silently creating.
Your MLS protects the listing. Catchouse protects the agent.
These are complementary, not competing. And unlike the AI tools your members are already experimenting with on their own — tools with no MLS compliance, no fair housing review, and no organizational accountability — Catchouse gives them a platform that's built with these guardrails from day one.
A membership benefit, you control the data.
Your members pay dues for access, tools, and competitive advantage. But right now, the fastest-growing discovery channel in real estate — AI — is one where that membership delivers no value. Their MLS credentials, their transaction history, their market expertise don't show up when a prospect asks ChatGPT for an agent.
Catchouse changes that.
By enabling your members to structure their professional identity for AI discovery through a compliant platform, you're giving them a concrete new reason to see their membership as indispensable.
This isn't a third-party tool competing for your members' attention. It's infrastructure that helps them get the full value of the membership they already have — extended into the channel that matters most next.
AI Discovery
Your agents get discovered in AI — the fastest-growing discovery channel.
Data Protection
Your data stays yours. We never access or redistribute MLS feeds.
Compliance Review
Your members publish through a platform with a compliance review layer that meets NAR's AI guidance.
Exclusive Access
MLS membership becomes more valuable because your members have access to a compliant visibility layer their competitors outside it don't.
When AI recommends an agent in your market, make sure it's one of yours.
And that how they got there is something your organization and your members can stand behind.